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Varta

Agency

Refinery, Vizeum/Dentsu

Campaign type

OOH, POS, TVC, Above the line, press ads, online advertising and social executions, National Ad campaign, reaching a UK audience of 22 million

Link

See the TV commercial

Varta batteries have been an essential part of the Christmas for decades.

And with the festive season fast-approaching this campaign wanted to pull on the heartstrings, tapping into the nostalgia we all feel at this time of the year.

Alongside styling and set-design each shot was given a look and feel that matched the period it was set in. Graded post-shoot to mirror the effect of classic film stocks.

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