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Team GB

Agency

Direct to client

Campaign type

Above the line campaign and trade comms, press ads and social executions.

Shooting athletes and sports stars can be tricky, there’s limited time, they’re not natural models and the right technique has to be captured.

For this campaign, and others, I worked closely with the coaches and the athletes to minimise injury risks while getting the maximum energy. The decisive sporting moment.

Research into the discipline and location test-shooting to make the most of the time is always key. The use of stand-ins can also pay dividends.

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