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Purple Risk

Agency

IMA Global

Campaign type

OOH and Above the line, press ads, online advertising and social executions

The aim of this campaign was to take everyday, perfunctory objects and make them look stylish and high-end.

With each prop varying in size the lighting set-ups and gels had to be carefully crafted to create a matched series. This alongside the miniature nature of some objects required expert knowledge of macro techniques.

The campaign had a very quick turnaround, getting them right in camera ensured there was little to no retouch to slow things down.

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