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Pure Gym

Agency

BJL

Campaign type

OOH, Above the line, TVC, digital and social, CRM, print collateral, POS, press ads, online advertising and social executions and a range of other recruitment communications.


PureGym’s are places welcoming to all, their gyms are designed to be more of a stylish lifestyle environment. The opposite to those imposing gyms full of the muscle-bound.

They needed hero shots and a large image bank that showed key areas, equipment and classes. With a look and feel to match their brand tone and colours.

Importantly, the shots had to show how the gyms were perfect for any type of person with any exercise goal in mind.

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