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Pepsi Max

Agency

The Mob Film Co.

Campaign type

Above the line campaign for Pepsi Max, Live For Now. Press ads, online advertising and social executions

High energy, high impact and highly visual, Pepsi’s Live For Now work needs to be all of these things.

We grabbed hold of that spirit, using trick footballers and balls covered with the brand colours to recreate the strapline live.

Shooting stills, and film, in and amongst the talent to give the work a bold attention-grabbing energy. The kind that makes you feel part of the action, that makes it essential viewing across social and digital channels.

two men covered in paint are standing next to a mattress

a speaker is covered in blue and red paint

blue and purple smoke coming out of a hole in the ground

three people are standing in front of a wall that says live for now

a red liquid is being poured into a bucket

a man is doing a trick with a football while another man sits on the ground

a man performs tricks with a football in a warehouse

blue and purple smoke is coming out of the ground

two men are playing football in front of a fire

a man in a white shirt is kicking a football

a person is holding a torch with smoke coming out of it

a boy wearing a david freestyle shirt kicks a football

a man in a white shirt is juggling a football

two men perform tricks with a football in a warehouse

two men are playing football surrounded by red and blue smoke in a warehouse

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