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New Balance

Agency

Social Chain

Campaign type

OOH, Above the line, press ads, online advertising and social executions

As sponsors of the London Marathon New Balance wanted to showcase the strength and determination needed to complete the distance.

A number of their brand ambassadors were already in training to take part. The portraits bring to life the feeling of anticipation, trepidation and the resultant determination that goes through the mind of each participant.

Detailed scheduling, clear direction and a welcoming environment was need to get results in the short time available with each model.

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