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Missguided

Agency

Direct to client

Campaign type

Above the line. Taxi wrap campaign, press ads, online advertising and social executions

Missguided’s goal is to make sure that you can ‘Look fire wherever you’re going’. The images needed to capture that attitude.

As the campaign couldn’t become dated by any clothing these images were designed to ignite that fire feeling without the need for classic model shots.

The work was launched during London Fashion Week, with Gemma Collins arriving in the Misguided Bentley fully wrapped in the hero image.

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